CRM: Engine Room

Expert says that Customer Relationship Management (CRM) serves as an ‘engine room’ for any organization and applying it can extend a business functions. This is according to an IT commentator, Phil Dobbie, who wrote an article on zdnet.com.au about CRM applications, such as Microsoft Dynamics CRM, which have gone from “complex, expensive things” to a necessity item for firms.

Chatham Partners and Investment Metrics just earlier this month found that 40 per cent of its customers measure their satisfactions on how their client service is, with CRM providing companies a platform from which to do this. He further added that CRM applications append flexibility with more people working in different locations. He said that, it is the engine room for any business and cloud computing is extending the functionality and efficiency of these systems.

CRM was one of the first significant applications to make it into the cloud. Now, even we are away from the office we can still be productive and can do so much more.