Oracle keeping on its charge to acquire what it hasn’t already developed itself. It has just decided to purchase e-commerce company ATG Technology for US$ 1 billion in its ninth acquisition of 2010.
With this new transaction, the company aims to give users technology that will facilitate them with online marketing, merchandising and other services. This acquisition will also allow it to provide a unified commerce and CRM platform across all retail channels.
Larry Ellison said that Oracle would maintain its strategy of acquiring makers of industry specific software.
Although ATG’s e-commerce application do not maintain its specification on industry, it will still blend with Oracle’s already extensive CRM software.
This ATG Commerce Suite cross-channel solution includes ATG Commerce and ATG Optimization. It also consists of ATG Catalyst, a program that allows customers and partners to access and exchange code, approaches and extensions to ATG Commerce Suite.
Just after this acquisition transaction, a recent trend by large enterprises follows who obtain companies that are seen as significant to complete technology portfolios of those companies.
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